The life of a network news personality
wearing THESE shoes! - by A.J. Ward
in the place of your everyday local news station
Lets say Im your boss
(I own the station that gave you your job),
and Im just like any other boss who is
looking out for the corporate best
interests (profitability and shareholders, right?).
My paying advertisers and I have a particular
point of view (with a purpose-profit) and I
personally review the stories of
the day (or have my station managers do it).
I will only allow certain messages that support
my point of view (and puts money in my pocket).
Sound reasonable so far?
I also happen to own dozens of
stations across America. To save money, I dont
want a bunch of reporters running
all over the country, doing their own stories
and adding to costs (except in cases of natural
disasters when I can send them into the eye
of the storm
so funny). On slow days, I
can borrow stories from other networks,
run sound bites with a spin to make
it our own, and pocket the money that would
be otherwise used for silly things like having
reporters spend valuable time checking validity
And then I have to consider political
ramifications. Will this story receive howls
from the White House? I already know that if
I allow a damaging political report to escape
without spinning and marginalizing the truth,
I will be publicly called out by the president
(or Karl Rove
ouch) and his freedom
hounds will come knocking (see Dan Rather).
So, I take the path of least resistance and
water down your information and pocket more
of your money. YOU (as one of my reporters)
will give the news as I deem it, and if you
do not, I will find someone else who will.
Are you feeling me yet? My own
interests prevent me from allowing any information
to be disseminated that may cause public (political)
friction or cost me money. So, Im going
to bring you sensational court trials and stories
about the local rapist that is on the loose.
Why bother with stories that affect society
on a national or global scale when I can do
spin that keeps me out of trouble
and the advertising revenue rolling in?
Now our station sounds just like
every other station in the country (why not?
I own them all!). Since my profitability also
requires legal wrangling (so I can buy more
stations), I fully support any politician that
is looking out for me. I need more deregulation
whom can I give money to make that happen (hmmmm
in Congress need a donation)?
Now I have a new problem. Since
my stations are NOT reporting the news, there
is a void that the so-called thinking
Americans are looking for. Sure, I am pandering
to the people who actually live for the flash
and trash, but now I have painted myself in
a corner with no retreat. I dont have
I cant possibly start
reporting REAL news.
Enter independent media. These
freaks think they can start reporting on real
current events and make me look bad. I have
no other choice but to slander them, marginalize
them, and otherwise ignore them. So what if
they are reporting about massive protests all
across the country. Election voting machine
irregularities? Posh! As long as I stay away
from stories like that, most of the country
wont even know that there IS a different
point of view
heck I OWN the station in
your back yard! You cant stop me!!
Who cares about what the public
thinks, as long as they are lining my pockets!
Most of my audience doesnt waste time
searching the internet to research anything
anyway, so I can tell them anything. By the
way, I know you spent all of those semesters
in school trying to learn how to be a real journalist,
but you work for ME now. You do what I say (or
else Ill find someone who will
I remind you)!
OK, Im back. The bosss
shoes are off, and now Im the consumer,
just like you.
If this does not dispel the notion
of a liberal media, I dont
know what can. I know where to find the liberal
media and it sure doesnt come from
my cable TV. I used to live by the evening news,
and found them wanting. I was frustrated by
the lack of real information during the campaign
season, and I was pushed to the internet to
find alternatives. Finding real news from the
world and current events through many alternative
sources helped me realize that all of my local
and cable news coverage of events
were just spinning opinions and flash
the red meat we need to make intelligent decisions
at the voting booth. Ever wonder why water
cooler discussions seem to go nowhere?
Most of your mates are watching
FOXNEWS and all of the mirror news networks.
Isnt anyone sick of that Scott Peterson
trial? Martha Stewart? Come on, there are more
important stories going on in the world today!
If you want to know what is REALLY
happening in the world, you will be better served
by independent media sources
not the corporate
media. What is corporate media you
ask? We are talking about the few big conglomerate
companies who operate ALL of your major TV networks.
Whether you are leaning conservative
or liberal, any thinking American would agree
that we need all of the facts. It took me quite
some time to find alternative sources since
I had nothing to go on in the beginning. Eventually
I discovered programs like Democracy Now,
IndyMedia, Air America, and dozens of other
sources. Want to read how the Drug War
is going? Try Narco News on the internet. There
are, of course, so many more that I have not
even begun to list. One of my favorites are
the Pacifica radio stations. Now THERES
a liberal station in a churning
sea of radio spin! They are quite different
from the White Houses definition of what
is liberal (unless they mean ANYTHING
that makes the president look bad
Now when I watch the evening news,
I recognize the spin. I understand
flash and trash when it shows up on breaking
news segments. Is there anything on the
networks that we can sink our teeth into anymore?
I havent seen it in a long time.
My name is Rupert
Murdock, and I do not approve of this message.
A.J. Ward is a new writer on the
"blogger" scene. He has been sharing
his writings with several Peace and Democratic
email server lists for some time now, and this
is his first submission in the
internet-publishing world. He is dedicated to
spreading the word about conventional media
bias and researching the events of 9-11. "The
truth is out there"! ...even here in Texas!